In any type of business, you have to make sure that you will stand out. Your time and money will most probably go to waste if you do not work for it, which is why it is important to have a marketing strategy and plan in mind so you can be sure that your business will not flop.
Below, we will discuss some of the things that you can try to up your hair salon marketing game. From getting the right hair cutting scissors to coming up with creative deals and promos, we have got you covered.
Build a “Selfie Station”
Most people love taking selfies, and your clients are most likely not an exception. Most people feel good right after getting out of the salon, especially if they just got their hair dyed, permed, or straightened.
Keep your customers happy and attract new ones by building a “selfie station” inside your salon. Make it attractive and hip so people would be encouraged to take a selfie with it as a background. You can also ask your customers to post their pictures with an official hashtag so people can easily see and search for it if they want to.
Offer a Discount for Birthday Celebrants
Lots of companies do this for good reason: acquiring new customers and keeping old ones. People love discounts and freebies, and besides, who would say no to free hair dyeing service?
Let your customers know about your promos and discounts by sending an SMS blast or email newsletters every now and then. Don’t overdo it, though, as they can easily get annoyed by this, leading them to block you from their email and messages. Send one once to twice a week so they would not get bombarded with it.
Make Use of Video Marketing
Video marketing has been the craze for a couple of years now, and it is not showing any signs of slowing down. Make the most out of it by creating short but witty videos related to your salon. It does not have to be all about your salon and services. Sometimes, you can simply post funny or creative video content and just put your brand or company name at the end.
It would be best if you could hire a third-party video editing company for this so you would be able to come up with professional and high-quality marketing videos.
Reach Out to Influencers
Influencers are a huge part of any type of business nowadays. There are different platforms that these influencers use to market their content — YouTube, Facebook, Instagram, Twitter, and even TikTok.
You can try and offer some of these influencers a couple of deals and promos in exchange for their content. You can also try hosting a giveaway on their channel to gain followers on your own social media accounts.
There are lots of things that you can do to market your hair salon, but these ones are a good way to start. Make good use of the internet and start earning those coins today! Keep your customers and clients happy and see them coming back to your salon regularly.