Getting new patients through the doors of your practice can seem like an impossible task, especially if you are opening a new practice and your potential future patients do not even know how to find you online. Having an effective patient attraction system in place will increase your chances of gaining new, loyal patients each month and reduce the amount of pressure that you are under when it comes to finding new patients, as you know that there is already a system in place. If you are not sure where to start when it comes to creating an effective plan to gain new patients then it may be a good idea to discuss it with a professional. They will be able to answer any questions that you may have and assist you in several different areas when it comes to dental marketing. Your website is the most important tool that your practice can utilise when it comes to securing new patients online, but if they cannot find it or they do not enjoy the experience of using it then there is a high chance that they will become a loyal patient to one of your local competitors instead.
Can your future patients find you online?
These days when somebody is searching for a new dental practice it is highly likely for them to turn to the internet to do their research. That being said, you want to make sure that your practice is the one that continuously appears amongst the top Google results when people in your local area as well as outside of it are searching for dentist related things, as this will increase the amount of patients that view your website and go on to become long-standing loyal patients. Having a professional blog that is updated frequently, that uses keywords and locations, will increase the likelihood of your web page appearing at the top of Google’s results page when people search for the same or similar terms to the keywords you have used. Being able to find your practice on Google Maps will also increase your chances of gaining new patients, especially when there is an emergency and people are in a rush. Enabling click-to-call and click-to-find makes it incredibly easy and quick for people to contact you or get directions to your practice from wherever they are without having to sift through lots of information first.
Does your website make people want to stay?
Some people foolishly believe that having a pretty website is enough to gain them new patients. Unfortunately it is not this easy, but it is definitely a good place to begin. Having a website that has modern features for your future patients to use, treatment and contact information as well as a gallery to showcase your work is vital, but if you wish for people to stay on your website it must benefit from a couple of other things as well. Every one in two people are using mobile devices when they search through Google, so you need to ensure that your website is mobile friendly so your future patients do not get frustrated trying to navigate their way through a desktop website from their mobile device. It is also expected that all of your website’s pages will load in no longer than three seconds, and if they don’t it is possible that people will turn to one of your competitor’s instead.