Search engine optimisation or SEO is very important for a successful patient attraction system. Most patients will want to find out more about your dental practice and the treatments and procedures that you have to offer before visiting you in person. They will not type your name directly into the Google search bar, instead it is more than likely that they will search for ‘dentist near me’ or ‘best dentist’ + your location, to look for a dental practice that will provide them with quality dental care and fantastic customer service within your area.
When they do so it is important that your website is one of the first that they come across on the search results list. If you are preceded by the websites of your competitors it is more than likely that the prospective patient will visit those websites first and you will most likely lose the patient to another dental practice in your area. You need to aim for the top position in the search results list for dental related searches carried out within your geographical vicinity. This means you need to implement SEO to create a strong online presence and a successful patient attraction system for you.
What is SEO?
SEO is a system of techniques and strategies which are designed to boost your ranking in the search results list. Google has a list of algorithms which it uses to help determine where it will rank your website on dental related search results lists. There are certain factors which need to be addressed to make sure you achieve a strong position on that list.
High quality content with keyword research
High-quality content is very important for SEO. The content on your website needs to be educational, teaching the public how to look after their dental health whilst marketing the treatments and procedures that you have to offer. This needs to be in interesting and engaging formats that encourage patients to explore your website and learn more about you and address their dental needs with you.
Keyword research is a key marketing strategy which helps you find out what the patients in your area are interested in with regards to treatments and procedures. It also gives you an idea of which dental health issues are most common in your area. This means you can create content according to what your patients want to learn more about. In this way you will attract patients who are already interested in addressing their dental needs but require further information and more encouragement to convince them to do so.
A blog section can be highly popular. By creating new blogs or asking a specialist writing team to create new blogs for you on a regular basis you can attract more patients and encourage prospective patients to come back to your website to find out more. Creating quality new content on a regular basis will help to boost your rankings on Google search results list. Speak to an award-winning digital dental marketing team today and find out more SEO and boosting the success of your dental practice.